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Our Privacy Policy

Effective Date: This Privacy Policy was last updated on October 5, 2023.
Befit Sports Club and its affiliated entities operating under the SEVEN Club brand (collectively, “SEVEN Club”, “we”, “us”, or “our”) respect your privacy and use your personal information in an endeavor to provide an exceptional member experience. This Privacy Policy (“Privacy Policy”) outlines the privacy practices of SEVEN Club, including the types of personal information we obtain, how we utilize this personal information, who we share it with and the choices available regarding our use of the information. This Privacy Policy also delineates the measures we undertake to safeguard the personal information and how you can contact us about our privacy practices.
This Privacy Policy applies to the personal information we obtain when you interact with SEVEN Club, including but not limited to when you visit and use our SEVEN Club-branded locations (our “Clubs”), use our app, apply for a membership with us or otherwise connect with us.
This Privacy Policy does not apply to Befit Sports Club products and services that have separate privacy policies, as further described herein.


The types of personal information we collect include:
Contact information, such as name, email and postal address and phone number.
Professional information, such as job title and employer details, if applicable.
Login credentials: We utilize a One-Time Password (OTP) system sent via SMS for logging into our app, which requires your phone number.
Payment and financial information, handled and stored by our third-party payment processor, Stripe, such as your credit/debit card number, expiration date and security code.
Demographic information you provide when you visit or become a member of a SEVEN Club, such as date of birth, age, and gender identity or expression.
Information and data regarding your fitness, health, nutrition, activities, biological characteristics, and training goals, programs and progress.
Membership and usage information, such as membership ID, the Clubs you visit and the times you check in, workouts you log, classes you book, information provided when you schedule training sessions, and transaction history.
Personal preferences such as favorite clubs, classes, and instructors.
Account information if you establish an online account with us, including your phone number which is used for the OTP system.
Images and videos, including photographs and any media content shared with us or tagged on social media.
The geolocation of your device if you consent to the collection of this data.
Information in connection with applying for a job with us such as employer and employment history, education, job function, salary, professional certifications and other resume information.
Social media handles, content and other information that you post to our social media pages or tag us on your social media pages, and information we obtain from third-party social media services (e.g., Facebook) if you choose to link to, or create or log in to your SEVEN Club online account through, these services.
Information from third-party fitness devices, apps or services (e.g., Apple Health) if you choose to connect any of the foregoing to your SEVEN Club account or our app.
Other Information you provide to us, including through emails and other communications, surveys, information or content transmitted or uploaded through your SEVEN Club account (such as posts to message boards), and interactions with SEVEN Club and its personnel, or information when you enter any sweepstakes, contests or promotions we may offer.
In many cases, we will collect the personal information described above directly from you. In some cases, however, we will collect the information from other sources, such as:
Affiliates and partners: we may obtain your personal information from affiliated companies or business partners, including those with whom we collaborate to provide you with products, services or offers we believe may be of interest to you.
Friends and family: we may obtain your information from your friends and family, such as when they refer to you our products, services or other offers.
Other sources: we may obtain information from other sources such as publicly available databases, joint marketing partners, social media platforms, and vendors who provide services on our behalf.


When you interact with our app or when you connect to our Wi-Fi network at one of our Clubs, we obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. A “cookie” is a text file that apps send to a visitor’s device to uniquely identify the visitor’s app or to store information or settings in the app. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links app pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.
We use these automated technologies to collect information about your equipment, devices, internet connection, browsing actions, and usage patterns. The information we obtain in this manner may include your IP address, identifiers associated with your devices, types of devices connected to our services, app characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of visits to our app. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products and services; (3) tailor the products and services around your preferences; (4) measure the usability of our products and services and the effectiveness of our communications; and (5) otherwise manage and enhance our products and services.
Your app settings may provide options on how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our app. For mobile devices, you can manage how your device and app share certain device data by adjusting the privacy and security settings on your mobile device.
Information about our cookie practices and how to change your cookie settings is available in our “Cookies Policy” below. To the extent required by applicable law, we will obtain your consent before using cookies or similar tools.


We use the personal information we obtain about you to perform our contract with you or to take steps at your request prior to entering into a contract with you, including to:
-Provide our services, products, and other offerings to you.
-Establish, manage, and administer your membership and account with us, including verifying customer information and carrying out billing functions. We reserve the right to use any contact information held on file (including email, mailing address, and telephone or mobile phone) to contact you when administering your membership.
-Process and fulfill your purchases in connection with our membership opportunities, products, and services, and keeping you informed about the status of your membership and purchases.
-Provide customer support services.
-Manage career opportunities, including for recruitment purposes, candidate screening, interviewing and evaluation, and employee onboarding.
-Establish and manage our relationships with our vendors, providers, suppliers, and consultants.
-We also use the information we obtain based on our legitimate interests and business purposes, including to:
-Personalize and improve your experience on our app and at our Clubs.
-Communicate with you about our products and services, and send you promotional and other marketing communications. See the “Your Choices” section below to learn how you can opt-out of these communications.
-Respond to your requests and inquiries.
-Manage our business relationships.
-Operate, evaluate, develop, manage, and improve our business, including by operating, administering, analyzing and improving our app, products, and services; conducting research and developing new products and services; managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing, reconciliation, and collection activities and other internal functions.
-Perform analytics (including market research, trend analysis, financial analysis, and anonymization of personal information);
-Protect against, identify and prevent safety and security issues, fraud and other criminal activity, claims and other liabilities; and
-Conduct investigations and comply with and enforce applicable legal requirements, relevant industry standards, and our policies and terms, and for the establishment, exercise or defense of legal claims, whether in court proceedings or in administrative or out-of-court procedures.
-We use your personal information for these purposes because we have a legitimate business interest in providing services to our members, guests, and other interested individuals that is not overridden by your interests, rights, and freedoms to protect personal information about you.
-Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (e.g., to process your payment). In this case, we may not be able to provide you with the product or service you have requested but we will endeavor to notify you if this is the case.
-We also may use the information we collect about you in other ways for which we will provide specific notice at the time of collection and obtain your consent if required by applicable law.


We utilize third-party web analytics services on our app, such as Google Analytics. The service providers that administer these services use automated technologies to collect data (such as IP addresses) to evaluate use of the app.
To learn more about these analytics services, please see our “Cookies Policy” below. To learn how to opt out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.


When you visit our app, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party apps on which our ads are served. This section of our Privacy Policy provides details and explains how to exercise your choices.
You may see certain ads on other apps because we engage third-party ad buying networks (such as Google Ads and Facebook). Through such ad networks, we can target our messaging to users through demographic, interest-based, and contextual means. These networks track your online activities over time and across multiple apps by collecting information through automated means, including through the use of third-party cookies, web server logs, pixels, and web beacons. The networks use this information to show you ads that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to apps that serve Befit Sports Club advertisements, such as the pages or advertisements you view and the actions you take on the apps. This data collection takes place both on our app and on third-party apps that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts.
To learn how to opt out of ad network interest-based advertising in the U.S., please visit http://www.aboutads.info/choices and http://www.networkadvertising.org/choices. In the European Union, please visit http://www.youronlinechoices.eu. To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.


We share your personal information with our vendors and other advisors such as law firms and auditors, who perform services or functions on our behalf, such as vendors who assist Befit Sports Club in maintaining the app, managing and updating member lists and records, analyzing data, and facilitating customer service. In accordance with applicable law, we have entered into appropriate written agreements with our vendors and we do not authorize our vendors to retain, use or disclose the information for any purpose other than the specific purpose of performing services on our behalf or complying with legal requirements. However, in certain instances vendors may use aggregated, de-identified information for their reasonable business purposes such as improving their products or services or for statistical reporting.
We may share your personal information with our affiliates, subsidiaries, and business partners, including those with whom we collaborate to provide you with products, services, or offers we believe may be of interest to you.
In accordance with applicable law, we may disclose information about you:
If we are required to do so by law or legal process (such as a court order or subpoena).
In response to requests by government agencies, such as law enforcement authorities.
To establish or defend our legal rights or to enforce our membership agreement, terms and conditions, and other contracts with you.
When we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss.
In connection with an investigation of suspected or actual illegal activity or violation of our membership rules and policies.
We may otherwise disclose information where we have obtained your consent to do so. We also reserve the right to assign or transfer any information we have about you in the event of any merger, acquisition, sale of assets, sale of our business, joint venture, reorganization, divestiture, dissolution, liquidation, or other corporate transaction, involving us or any of our affiliates.
Social Media and Third Party Apps: We may share information with social networks when you interact with the app (e.g., clicking a Facebook “like” button) or connect your social media accounts to the app. If you elect to connect Third Party Apps to the app, your information may also be shared with these third parties. Please see below for more information on this, as we do not control these third parties or their privacy practices.


Where required by applicable law, we will obtain your consent to send you marketing communications. If you do not wish to receive any marketing emails, you can opt out of future mailings by clicking on the unsubscribe link located on the bottom of the relevant email. If you are a member and have an account on the app, you can unsubscribe at any time by adjusting your communications preferences in the app. Please note that even if you opt out of receiving promotional emails, you will continue to receive administrative and operational communications regarding your membership, such as notices regarding billing, session reminders or club closures.


If you are located in the European Economic Area (“EEA”) and have expressed interest in one of our Befit Sports Club locations in the United Kingdom, the following additional information (the “EEA Notice”) applies with respect to your personal data. If you have questions about how Befit Sports Club handles your personal data or would like to exercise any of your rights described in this EEA Notice, please reach out to us in writing by contacting us at: Befit Sports Club, Exit 43, Al Manara Road, Al Quoz, Dubai, United Arab Emirates, Attention: Legal Department, Data Protection Officer or at hello@seven.club with the subject line: EEA Data Rights.
Data Controller: The data controller for all interactions is Befit Sports Club.
Data Location and Transfer: Befit Sports Club may transfer your personal data to its affiliates in countries other than the country in which the personal data was originally collected. Those countries may not have the same data protection laws as in the EEA. In many instances, personal data will be collected or stored in the United Arab Emirates and transferred to or accessed by or on behalf of Befit Sports Club and its affiliates in the United Arab Emirates for those purposes described in this Privacy Policy. Befit Sports Club will comply with any applicable legal requirements to provide adequate protection for the transfer of personal data to recipients in countries outside the EEA.
Your Rights: Subject to applicable law, you have the right to request access to and rectification of the personal data Befit Sports Club maintains about you, to request the restriction of the processing of your personal data or to object to that processing on grounds relating to your situation. Where required by applicable law, we will obtain your consent to send you marketing communications. In addition, you may have the right to request erasure of your personal data from Befit Sports Club’s systems in certain circumstances provided by applicable law. To exercise any of these rights, please contact Befit Sports Club as indicated above.


In certain instances, the app may allow you to elect to communicate with Befit Sports Club by using text message, including in connection with scheduling a visit to one of our locations. By electing to receive text messages, you are expressly consenting to receiving text messages made using an automatic telephone dialing system from Befit Sports Club or its service providers, and you also understand and agree that data rates and charges may apply and that you are solely responsible for all associated costs assessed by your telecommunication carrier or provider. Providing this consent is not a condition of becoming a member of Befit Sports Club or receiving any goods or services from Befit Sports Club.
You may opt out from receiving text message at any time by either replying STOP or END to a text you have from Befit Sports Club or by texting STOP or END to the designated number at any time. Please note that you may receive a confirmation text acknowledging you have unsubscribed. Please allow five (5) business days to process your request.
Befit Sports Club also offers you the option to engage in SMS text conversations about your job application. By participating, you also understand that message frequency may vary depending on the status of your job application, and that message and data rates may apply. Please consult your carrier for further information on applicable rates and fees. Carriers are not liable for delayed or undelivered messages. Reply STOP to cancel and HELP for help.
By opting-in to receiving SMS text messages about your job application, you acknowledge and agree that your consent data, mobile number, and personal information will be collected and stored solely for the purpose of providing you with updates and information related to your job application. We are committed to protecting your privacy and shall not share or sell your consent data, mobile numbers, or personal information to third parties under any circumstances.


For your convenience, our app may contain links to other online services or otherwise enable you to connect with third-party sites, features, plug-ins, tools, widgets, social media platforms or apps such as Facebook, Instagram, Twitter, YouTube, and Apple (collectively “Third-Party Sites”), or they may enable you to connect or link to, or otherwise use your Befit Sports Club account in connection with, Connected Accounts. Third-Party Sites operate independently of us, and the privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy policies of those third-parties. You acknowledge and agree that your interactions with those Third-Party Sites and Connected Accounts, and your rights and obligations when accessing and using Third-Party Sites and Connected Accounts, are not governed by this Privacy Policy and will instead be governed by the terms and policies of those Third-Party Sites. We encourage you to carefully read those terms and policies, as they may differ from ours.


Befit Sports Club maintains administrative, technical, and physical safeguards designed to protect personal information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.


We retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


All users have the right to access, correct, or delete their personal information. You may also have the right to object to or restrict processing of your personal data, and the right to data portability. Should you wish to exercise any of these rights, please contact us at hello@seven.club or through our app.


We may share your data with third parties such as marketing partners, analytics providers, and technology partners to improve our services and offer personalized experiences. The shared information will always adhere to applicable laws and confidentiality agreements, ensuring your data's security and privacy.


If you have any complaints regarding our privacy practices, you are encouraged to contact us at hello@seven.club. We will investigate and attempt to resolve any complaints and disputes regarding the use and disclosure of personal information in accordance with this Privacy Policy.


In the unfortunate event of a data breach that compromises your personal information, we will notify you and the relevant authorities as required by applicable laws, within a reasonable timeframe.


The app is intended for use by adults, and you may use our app only if you are at least eighteen (18) years of age or, consistent with our membership policies, have parental consent if you are sixteen (16) or seventeen (17) years old. Our app is not intended for or directed to children under the age of thirteen (13), and we do not knowingly collect or store any personal information from children under the age of thirteen (13).


We may periodically update this Privacy Policy, in our discretion, to reflect changes in our privacy practices, the app and applicable law. We will post a notice on our app to notify you of significant changes to our Privacy Policy and indicate at the top of this Privacy Policy when it was most recently updated. You should check this section from time to time to ensure you are happy with our current Privacy Policy.


If you have any questions regarding our Privacy Policy, please contact us at hello@seven.club or through our app.


At Befit Sports Club/SEVEN Club, we value your online experience, and utilize cookies and similar technologies to ensure a smooth and personalized user journey on our website and app. This Cookies Policy elucidates the categories of cookies we employ and their respective purposes.
Strictly Necessary Cookies: These are pivotal for the seamless functioning of our website and cannot be deactivated. They are set in response to your actions, such as logging in or filling in forms.
Performance and Analytics Cookies: These cookies furnish us with insights regarding how visitors interact with our website by offering data on visited areas, time spent on the website, and any issues encountered, like error messages. Specifically, we employ:
Google Analytics: To amass analytics data that helps us enhance the website's performance and user experience.
Targeting and Advertising Cookies: These cookies are deployed to exhibit advertisements pertinent to you, predicated on your browsing tendencies. They may be set by us or third-party providers to create a profile of your interests and exhibit relevant adverts on other sites. We use cookies from:
Google Ads: To showcase personalized ads based on your prior interactions with our website.
Facebook Ads: To display tailored advertisements on Facebook, contingent on your browsing behavior on our website.
TikTok Ads: To proffer personalized ads on TikTok predicated on your usage of our website.
In-App Tracking:
AppsFlyer: Utilized for in-app tracking to analyze user engagement and improve our app functionalities.
Your Choices: You possess the prerogative to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please note, by disabling cookies, you may not be able to take full advantage of all features of our website and app.
To manage your cookie settings, please follow the instructions provided by your web browser.


Your feedback is invaluable to us. We encourage you to provide feedback on our Privacy Policy or any privacy concerns via our contact email hello@seven.club or through our app. We are committed to continually improving our privacy practices in the best interest of our users.

If you have any further inquiries regarding our use of cookies, please contact us at hello@seven.club or through our app.

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Une expérience bien-être Premium

Nous ne sommes pas seulement une salle de sport, nous sommes un style de vie. Fondée en 2019, notre mission est de révolutionner le concept des clubs de fitness, en créant une expérience de bien-être immersive unique en son genre.

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